Hi đŸ‘‹ I’m Paula, a UX and product designer who has built design practices from the ground up and led a global design team.
I specialise in scaling design systems, embedding accessibility, and turning complex products into clear, impactful experiences.
Blancco Technology Group
End-to-end design for a management portal
UX design | User research | Cross-functional collaboration
Blancco Management Portal unified three separate products into one central customer platform. Collaborating with product managers, tech leads, and developers, I designed new features, built a modular design system, and validated the MVP through usability testing (and aimed to identify any UX issues relating to completing the most common tasks).
1 unified portal to replace 3 legacy tools
12+ features designed and delivered
Blancco Technology Group
Creating cross-platform scalable design systems
UI design | Systems thinking | Team management
To reduce design and technical debt and improve the UI/UX, I created the first design systems to unify products. This built a foundation for scalable growth across web, mobile, desktop and made rebranding much easier.
12+ products now deliver a more consistent, scalable UX
6 teams improved their output efficiency
Learning the Harp
Increasing customer lifecycle purchases through research
Design thinking | Stakeholder management | AI collaboration
To investigate the value of the idea and plan a strategy before a project kick-off, I conducted primary qualitative research and ran ideation workshops for an e-learning platform for musicians wanted to create a specialised learning pathway for their customers.
44% potential increase in purchases
20% potential increase in monthly turnover
Skills and tools
Design skills
Interactive prototyping
Design system management
Accessibility and inclusive design
UI/UX audits and evaluations
User research
Ideation and concept development
Microcopy and content writing
Service design thinking
People skills
Cross-functional team collaboration
Cross-cultural communication
Stakeholder engagement
Emotional intelligence and empathy
Workshop design and facilitation
Agile design leadership
Mentoring and team development
Tools
Figma, FigJam and Miro
Jira and Confluence
AI tools for design and ideation
Remote testing platforms
Familiar with HTML and CSS
Adobe Illustrator and Photoshop
Microsoft 365 / Google Workspace
What it’s like working with me
My approach combines structured design thinking with a focus on people. I believe that the best outcomes come from empathy, not only for users but also for stakeholders and team members. Clear communication is important at every stage, especially with regards to async, cross-cultural work environments.
The diagram below shows how I typically design, collaborate, iterate and deliver meaningful results.
